Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to optimize a business’s online presence to attract more customers from their local area. The goal is to improve the visibility of a business in local search results and increase its chances of being found by local customers who are searching for products or services in their area.

Local SEO involves a set of techniques that focus on optimizing a business’s website, Google My Business listing, and other online profiles to appear higher in local search results. These techniques may include optimizing local keywords, creating locally-relevant content, building local citations and backlinks, managing online reviews, and maintaining accurate and consistent business information across all online platforms.

For example, a local business like a restaurant may use local SEO to increase its visibility in search results when someone searches for “restaurants near me” or “best restaurants in [city name].” By implementing local SEO techniques, the restaurant can improve its chances of appearing at the top of search results for these types of queries, and attract more local customers to their business.